Entrix enters Italy to back international clients with MACSE, hybrid storage models

German company Entrix has entered the Italian market, introducing its AI-driven trading platform for the optimization and automated commercialization of battery energy storage systems (BESS).

Entrix Country Manager for Italy Michele Pissarello told pv magazine Italia, “We want to sign the memoranda of understanding for the Energy Storage Capacity Procurement Mechanism (MACSE) by the end of the year, finalize contracts in the first half of 2026 and go live by the end of 2027 or the beginning of 2028.”

For the upcoming MACSE capacity market mechanism, Entrix intends to provide a dedicated management service, acting as an interface with Terna, the Italian transmission system operator. The platform will oversee operational performance and manage storage plant availability, including the development of charge/discharge profiles in accordance with time-shift auction requirements.

According to Pissarello, Entrix is currently tracking a pipeline of 5–6 GW of BESS projects across Italy.

“We expect to close a portion of this pipeline within 18 to 24 months,” he said, noting that much of the merchant-driven development is concentrated in northern Italy.

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Entrix CEO and founder Steffen Schülzchen confirmed strong international interest in the Italian BESS market.

“About 70% of the projects we are following are being developed by international clients – developers, IPPs, and investment funds. However, it remains to be seen how many will ultimately invest capital in the Italian market,” he told pv magazine Italia.

Following its recent entry into Poland, the Munich-based company is now working to establish a local office in Milan. The company sees Italy as a key market, not only because of long-term capacity opportunities through MACSE, but also due to short-term electricity markets like the MGP (day-ahead), MI (intraday), and MSD (dispatching services). In these markets, Entrix believes BESS operators can unlock significant value through dynamic, AI-enabled trading strategies.

The company will offer a range of commercialization models in Italy – from fully automated merchant trading to hybrid structures that combine fixed revenues with market-based income.

Entrix notes that Italian customers are still assessing which trading strategies are best suited to their projects. The company supports this process by advising on BESS design parameters, including performance guarantees and duration, and by proposing contractual structures tailored to individual risk profiles.

“We show our clients how they can secure cash flows, reduce revenue volatility, and improve financing conditions using floor agreements, tolling contracts, or swap agreements with traders and utilities,” the company explained.

Entrix has been active in the German market since 2022. According to Schülzchen, the company has outperformed industry benchmarks.

“Compared to forecasts from consultants like Aurora, we’ve achieved a 5 percentage point outperformance in IRR and a 15% improvement in gross margin,” he said. For 2024, Entrix reports that 2-hour BESS systems in Germany have generated between €250,000 and €280,000 per MW per year.

From pv magazine Italia.